The face behind the success of Muriel Coronella cigars

Friday, February 18, 2011 by Trevor Billingsley
I always like to know who my cigars are named after, so when I first saw Muriel Coronella cigars for sale I did some quick google searching to see who "Muriel Coronella" was. (This was years ago -- don't judge!)Muriel Coronella cigars

Of course, that was dumb. There is no "Muriel Coronella," regardless of how much the company tries to trick you by putting a picture of a woman in historical-looking garb on the box. But that's OK, because that bit of research got me some historical trivia about the brand that some of you probably already knew about.

There was a woman behind the Muriel Coronella cigars sales pitch years ago, but her name wasn't Muriel. Instead, Edie Adams became the face of Muriel cigars in the 1960s. The singer and comedienne sang some classic bits advertising the products, famously parodying the hit showtune single from "Sweet Charity by crooning "Hey big spender, spend a little dime with me." Adams was one of the sirens of her day, and a sultry request from her would be enough to make even the most dedicated fan of a particular brand consider switching if it would please her.

Moreover, Adams was more than a spokesmodel -- she even patented a cigar holder-ring, designed to make women look more "ladylike" when taking a puff.

Incidentally, she was married during that period to Ernie Kovacs, a comedian who endorsed Dutch Masters cigars instead. There's no word on how the two reconciled their cigar differences, but I've seen pictures of both Adams and Kovacs and I'm pretty sure I know who would have made the most convincing case to me.

Comments for The face behind the success of Muriel Coronella cigars

Wednesday, February 22, 2012 by Annonymous:
There is a story in our family that at some point my great-great Grandmother was in a store with her baby girl Muriel (Vondekaus) Rogers. There was a gentleman in the store who thought my great grandmother was the prettiest baby he had ever seen. He was apparently the guy who started Murial cigars He asked my great great Grandmother if he could use her picture and name, My great great grandmother said ok to using the name, but turned him down when he wanted to put my great grandmother Murials picture on the cigar packages.

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