Stonewood cigars make their bid for attention

Tuesday, January 18, 2011 by Trevor Billingsley
One of the tenets of capitalism is that it thrives on competition. The more participants in the marketplace, the better it is for the consumer, because that competition forces everyone to make the best products they can at the best prices they can. But in a mature marketplace, when there are a few companies dominating the scene, it takes a gutty firm to challenge the established leader.

Stonewood cigars have those kind of guts. To take on Backwoods cigars, the leader in its area of expertise with a loyal following and dominant position in the market, you have to be extremely confident in your product and your price, and these guys are on both counts.

In fact, they are confident enough not to enter the game quietly. Stonewood cigars have come in with their elbows out, citing their premium tobacco and their burst of flavor that makes cigars more palatable for those who like something to augment the natural taste of the leaf. And because they know that brand loyalty is a barrier to entry, they're knocking down prices in order to get people to try it, figuring that once they do they'll be less than eager to switch.

That's probably why you can now get 48 Stonewood cigars for around $25. Whether you want the Stonewood Honey Berry or Stonewood Honey cigars, or perhaps something a little more subtle, these guys are doing everything they can to get you to try it. If this doesn't work, the next step is probably to come to your house, hand you a pack, and not leave until they see you smoke one and notice how much you enjoy the experience.

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