The cigar for the young and hip

Sunday, December 26, 2010 by Trevor Billingsley
If you're looking to be young, hip and trendy, Zino Cigars are for you. Or at least, the company is marketing them to your demographic.Zino cigars

The Zino Platinum Scepter Series is a partnership between the Oettinger Davidoff Group and the marketing folks. It's chasing the young hip-hop crowd, and though the marketing jargon can be painful to read (check out their website and you get text like:

"The campaign 'Long Live De Can! – His Majesty's Smokin’ Dawgs' is inspired by the fact that 'dog' is pronounced 'dawg' in hip-hop slang and constitutes a term of endearment rather than an insult."

Don't be quoting that like when you're smoking one of these at the club. You will sound like a dork. Using the word "dork" also makes you sound like a dork, but I make no pretense of being cool anyway.

But you will definitely enjoy these cigars whether or not you're actually a young man who loves to smoke and has money to burn. Because the thing is that when you chase that market, you have to come with a strong product. Nobody buys bottle service or pays more than ten bucks a cigar for something mediocre -- the entire point is that you want and deserve the best.

The Zino Platinum Scepter Series bears the signature blending style of Hendrik Kelner, and this is one of the best Dominican cigars around. It has earned a 90-plus rating and rave reviews, exactly what you'd expect from this brand -- and these marketing folks.

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